{"id":1044,"date":"2013-10-27T19:41:05","date_gmt":"2013-10-27T19:41:05","guid":{"rendered":"http:\/\/www.meabhi.com\/blog\/?p=1044"},"modified":"2013-10-30T14:56:23","modified_gmt":"2013-10-30T14:56:23","slug":"hummingbird-kills-seo","status":"publish","type":"post","link":"https:\/\/www.meabhi.com\/blog\/hummingbird-kills-seo\/","title":{"rendered":"Hummingbird Kills SEO?"},"content":{"rendered":"

The answer to the question I asked in the title is NO. But what it has done is made life easier for serious website content creators.\u00a0 I\u2019ve dealt with quite a number of website owners and SEO guys in the past 8 years. And based on my experience they fall in either of 2 categories \u2013<\/p>\n

1)\u00a0\u00a0\u00a0\u00a0\u00a0 Think content as an asset not as a liability. Spend considerable amount of time in getting the correct requirement + information on which the content would be based. Mapping the structure of the content, content testing, and ensuring that the team is following the correct writing style. Last but not the least \u2013 value serious content creators.<\/p>\n

Or<\/p>\n

2)\u00a0\u00a0\u00a0\u00a0\u00a0 Think website content as a dispensable and not requiring much thought thing. <\/em>The only thing writer needs to do is insert the keyword and check its density. No focus on getting the information, writing style, grammar or content structure correct. I remember one of my friends whining about writing for a client who provided ac installation services but the requirement sent to her also had the keyword floor heating services. The reason was search for the particular keyword was high and it didn\u2019t matter whether the client provided floor heating services or not. Her SEO manager wanted increase in website traffic!<\/p>\n

Now, how hummingbird update affects you? If you\u2019re in category 1 then don\u2019t copy what guys at category 2 are doing. Continue focusing on good content and help the writing team come up with meaningful, relevant and unique web copies.<\/p>\n

If you fall in category 2 then you\u2019re in for some \u2018thrilling\u2019<\/em> time.\u00a0 The signals were already there but sadly you didn\u2019t notice \u2013 the Penguin, Panda updates hinted Google\u2019s intention of becoming human! Google said that Hummingbird is paying more attention to each word in a query<\/strong>, ensuring that the whole query \u2014 the whole sentence or conversation or meaning \u2014 is taken into account, rather than particular words. The goal is that pages matching the meaning do better, rather than pages matching just a few words.<\/a> <\/strong>So, <\/strong>if you were just focusing on keywords in the article and not focusing on content then it\u2019s high time you changed your website content creation strategy.<\/p>\n

Now the question comes – how to develop an effective website content strategy? There’s no one-size-fits-all answer to this. In this post I’ll give an insight into how website content strategies are designed at TechShu<\/a>.\u00a0 <\/strong><\/p>\n

Quality website content is a mix of \u2013<\/p>\n