Google teaches content writers about future
You may be wondering that what Google has to do with content writers, look at the ad here (it is a screenshot). Do you see an arrow towards the left bottom? Have you noticed such ads (adsense ads) recently? Even the malls are doing something in the same line.
What am I talking about?
I am taking about space, space available for ads. In malls the normal banners are getting replaced with changing LCDs. Within a allocated space you can display more than one ad. Google is doing the same here, within the allocated space it is displaying more ads to get more out of per inch allocated space.
What can a content writer learn from it?
Web page space (In out office we can it web estate) will be a scarcity (if not already) and a content writer will have to use these tricks to represent contents in different layers. Say you write step 1 in a detailed format and then give a arrow button for step 2, once clicked it will show the content for step 2 without refreshing the page. This will just refresh the section of the page which needs the new content.
This will help us keep our content scanable but still very effective and detailed. Thanksies Google for teaching us one more thing.