Author Archives: Abhi

YouTube Most Watched Video of 2014

The most watched YouTube video of 2014 has horror written all over it. It features a mutant spider dog who butchers innocent victims. The video by S.A. Wardega, an actor and director, captures the gruesome and nerve-chilling attacks by the bloodthirsty mutant spider dog.

What’s a mutant spider dog?

A new species that’s a mix of dog and spider. With the looks of a monster, this dog cum spider snacks on homo sapiens just like Hannibal Lecter.

After the attacks became known, the creature’s been wanted by the likes of FBI, Interpol, & Scotland Yard.

Watch the face of horror!!

Tweets: Who is Tanmay Bhatt & Why’s He Trending?

Who is Tanmay Bhatt? And why’s he trending? My first guess “He must be Alia Bhatt’s brother” proved wrong when I googled him. Well, he’s the co-founder of  All India Bakchod…the same people behind the video Genius of the Year starring Alia Bhatt. So, the Alia Bhatt connection wasn’t entirely wrong, see! Now, the next question why was he trending? Did they release Genius of the Year – Part 2 starring Sonam Kapoor? OMG! I started scouring the tweets but couldn’t find anything sensible. They were mean, offensive and classless fat jokes.

tanmay bhatt

So, Tanmay Bhat ( not Bhatt) is trending because people across the country woke up today with a goal – they’ll randomly pick up one fat guy, crack tasteless fat jokes and make him trend. I don’t quite understand the math here.

tanmay bhat

A social experiment? An agency’s masterplan? Or whatever it’s (good or bad) my TL is flooded with fat jokes on Tanmay Bhatt.

  • Geeta Sharma ?World Food Programme says the main cause of World Hunger is that Tanmay Bhatt is eats away half of the world’s food supply.
  • Manish Taneja Tanmay Bhatt ‘s morning walks are responsible of pot holes in the roads.
  • tanmay bhatt
  • @chetan_bhugat Tanmay Bhatt is an empowered version of Aayesha Takia.
  • Champ-u-terology ?@BolshoyBooze Tanmay Bhatt makes fun of everyone.. Everyone is making fun of Tanmay Bhatt His life is taking a Full Circle..Oh wait..He is a full circle

  • tanmay bhatt
  • ?? ??? ??? ?@AapChorHain 
    Size of Jersey:
    S
    M
    L
    XL
    XXL
    XXXL
    TanMay Bhatt ( new size )
  • Shama Thakur ?@shama_thakur99  Tanmay bhatt is being targeted for he being fat or his bad jokes or both
  • Prithvi Singh @theprithvisingh  Tanmay Bhatt tweets not in 140 character but 280 character’s 😛 XD
  • Sir R ?@Sir_R_U_L 2h2 hours ago Kim Kardashian breaks the internet with her nude pictures. Tanmay Bhatt does the same by logging on to Twitter
  • ?????? ??? ?@VdesiTaau  Oxford decides to change word obesity with Tanmay Bhatt
  • Dipti ?@60mlLove ok.. if Tanmay Bhatt or anybody else gets trolled because of their weight, it’s really, really, really sad. Get a grip people.

P.S. The post doesn’t make sense. The tweets also don’t. So, stop racking your brain & get a good night’s sleep!

7 Nuggets of Content Writing Wisdom from You’ve Got Mail

The story of Joe Fox and Kathleen Kelly which struck a chord with the moviegoers in the late 90s continues to entertain us to this day. The movie has romance written all over it undoubtedly. But surprisingly it also offers priceless nuggets of wisdom to content writers. Go through this 2 minute read and you’ll know what I’m talking about.

1)

tom-hanks-youve-got-mail

Joe Fox: We are going to seduce them. We’re going to seduce them with our square footage, and our discounts, and our deep armchairs, and…

Tip 1: That’s exactly your copy should do. Grab the reader’s attention and seduce them with your narration, language, story, and the key information they’re looking for.

2)
it's not personal

 

 

 

 

 

 

 

 

 

 

 

 

 

Joe Fox: It wasn’t… personal.

Kathleen Kelly: What is that supposed to mean? I am so sick of that. All that means is that it wasn’t personal to you. But it was personal to me. It’s *personal* to a lot of people. And what’s so wrong with being personal, anyway?

Joe Fox: Uh, nothing.

Kathleen Kelly: Whatever else anything is, it ought to begin by being personal.

Tip 2: To connect with the readers add a personal touch to your copy. Chipotle is the best example. Every piece of their website content has an authentic personal touch.

chipotle

3)

nanny maureen

Nanny Maureen: It’s my own fault. Never marry a man who lies.

Tip 3: Don’t lie to your readers. They’re smart. If you’re caught in a lie you’re sunk.

 4)

timing is everything joe fox

Tip 4: The average attention span of a human being has dropped from 12 seconds in 2000 to 8 seconds in 2013. This is according to the National Center for Biotechnology Information. So, tell your story quickly and with impact.

5)

you've got email elevator

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Joe Fox: I met a man in an elevator today who knew exactly what he wanted. And I found myself wishing I were as lucky as he.

Tip 5: Do you want downloads, engagement, conversions or branding? Before you start with writing, know exactly what you want from your copy.

6)

meg ryan you've got mail

Kathleen Kelly: You were spying on me, weren’t you? You probably rented those children.

Tip 6: Well, you don’t have to rent children to spy on your readers. But it definitely pays when you know your readers & your copy’s performance. Check Google Analytics and Hootsuite.

7)

meg rayn you've got mail

Tip 7: Don’t let that happen to your copy. Jakob Neilson’s study on How Users Read on the Web found out that 79% of users scanned a new page whereas only 16% read word-by-word. Don’t scare off your readers with long and unorganized chunk of text. Write scanable copies to help users find the information they’re looking for as quickly as possible.

How to be a content writer? A good one

If you’re looking for a post of the likes of 10 tips to be a good content writer, how to be a good content writer in 5 easy steps, 15 ways to become a good content writer – then don’t scroll down. This post isn’t about answers or easy, quick-fix solutions. Instead it’s about questions that’ll lead you to the right answers.

1.Do you love writing?

Without love and passion you can’t succeed in any field, and writing is no exception. Dig deeper into these questions – Do you write a diary? Do you carry a small notebook to record ideas? Did you enjoy writing when you were at school? You feel more comfortable expressing yourself when you’re writing? Your thoughts become clearer when you write? All’s not well with you until those blank pages are filled with words that echo your thoughts – does it happen with you? If you’re nodding yes to each of these questions then let’s talk further about the job description.

      Content Writer Job Description

writing quoteThe first thing you’ve to understand about the job profile is that it’s all about writing. Period. You’ve to write, write & write – THOUGHTFUL copies. Content that strikes a chord with the readers; copies that speak to them and convince them to take an action.

From the love of writing to understanding the science of it

2. Are you willing to learn the science of writing?

Does research interest you? You might love writing. A lot of people do. But that doesn’t mean each one of them can be a good content writer. I know many writers who love writing for themselves. But that’s not the kind of writing a web content writer does. You’ve to write copies for your customer’s customer – your end reader. Content that he/she can relate to. It’s more than studying demographics, interests, and behavior + more. You’ve to check what kind of vocabulary they use; what’s their opinion on the product/service, how does the product/service address their pain points – in a nutshell you’ve to put yourself in the reader’s shoes.

Do you have the power of analysis?  Research without analysis is nothing. Study the data & leverage it to write copies.

Can you turn data into a powerful copy? It involves 3 things-

i) Coupling information with marketing message – Check the copy; you’ll know what I am talking about.

think small  ii) Connecting with the reader – An engaging copy connects with the reader and compels him/her to take an action – whether it’s subscription, purchase, downloads, social share, brand awareness or brand recall.

iii) Presenting the copy – According to a study by Nielsen Norman Group the web readers don’t read they scan. So, how to write scanable copies?

  • Short paragraphs
  • Relevant subheads with attention grabbing captions
  • Bullets/ numbered list
  • Images.

But the real trick lies in presenting the information the reader is looking for as quickly as possible. The inverted pyramid format works the best. Start from the conclusion – write the most important information that you want the reader to know at the top. The remaining part ( not-so-important information) can come later.

Does the word testing interest you? The content you wrote is approved by the client & is published. But your job doesn’t end there. A good content writer is always curious about the performance of the copy. So, how do you go about it? The social numbers (likes, retweets, shares, comments, pins, +1s) can give you an idea about the virality part. BTW more shares don’t mean more readers (data by Tony Haile of Chartbeat). I’ll suggest dig deeper into the Google Analytics data – time spent, bounce rate, conversions – these numbers will tell you how’s your content performing in terms of engagement. Information on unique visits, device readership (desktop or mobile), location+language will help you fine-tune your content & its presentation for future. Another great tool is CrazyEgg which shows heat maps giving deeper insights into what sections of a page are getting the most views. This is just a brief overview. I’ll write a detailed post on the KPIs & the tools to measure the performance of a web copy. To remember: If the copy’s not giving you results as expected, change it and test again.

3. Do you love reading?

A great writer is always a voracious reader. If not always, 9 out of 10 times it is.

Reading—the good and the bad—inspires you. It develops your palate for all the tricks that writers have invented over the years. You can learn from textbooks about the writing craft, but there’s no substitute for discovering for yourself how a writer pulls off a trick. Then that becomes part of your experience. – Roz Morris

Read the work of the very best writers. Pay attention to how they use words, how they construct sentences, what kind of language they prefer, how they create their characters, what’s their style of building up paragraphs. Read each line to understand how different elements of language are used to create unique and memorable stories.  Also, don’t forget the bad literature. Bad books can be as helpful and instructive as good books. They show you the mistakes to avoid while writing.

Don’t limit yourself to novels or books. Check out amazing ad copies, magazines, feature stories- basically any text that’s captured reader’s attention. Here’s one of the recent examples of the kind of text I’m talking about. It’s a self-written obituary by an adman. It’s funny. And it’s become viral.

Obituary: Kevin J. McGroarty
WEST PITTSTON, Pa.—McGroarty Achieves Room Temperature!
Kevin J. McGroarty, 53, of West Pittston, died Tuesday, July 22, 2014, after battling a long fight with mediocracy.
Born 1960 in the Nesbitt Hospital, he was the bouncing baby boy of the late Lt. Col. Edward M. McGroarty and Helen Jane (Hudson) McGroarty, whom the New York Times should have noted as extraordinary parents.
He was baptized at St. Cecilia Church, Exeter, which later burned to the ground, attended Butler Street Elementary, which was later torn down, and middle school at 6th Street in Wyoming, now an apartment building.
He enjoyed elaborate practical jokes, over-tipping in restaurants, sushi and Marx Brother’s movies. He led a crusade to promote area midget wrestling, and in his youth was noted for his many unsanctioned daredevil stunts.
He was preceded in death by brother, Airborne Ranger Lt. Michael F. McGroarty, and many beloved pets, Chainsaw, an English Mastiff in Spring 2009, Baron, an Irish Setter in August 1982, Peter Max, a turtle, Summer 1968; along with numerous house flies and bees, but they were only acquaintances.
McGroarty leaves behind no children (that he knows of), but if he did their names would be son, “Almighty Thor” McGroarty; and daughter, “Butter Cup Patchouli.”
McGroarty was a veteran of the advertising industry since 1983. McGroarty was a pioneer in Apple computing, purchasing one of the first in the Wyoming Valley in 1985. He would like to remind his friends: “Please, don’t email me, I’m dead.”
McGroarty was a founding partner of Pyramid Advertising, and finally principal owner of award-winning Rhino Media until 2006. He was also an adjunct instructor at Luzerne County Community College, from 2005-2009.
He will be laid to rest at Mount Olivet Cemetery, section 7N. He asks to please make note of his new address. McGroarty’s headstone reads: “I’ll Be Right Back,” one of his favorite sayings. He leaves this world with few regrets, one being told in grade school, his adult life would see the Hershey candy bar rise in cost to over a dollar. He maintained given the resources and initiative, he would rally the good citizens of the Commonwealth to a revolution that would force that price to its original 35-cent market value, a dream he was not able to fulfill, by his own admission the reason: “I was distracted by many beautiful women.”
In lieu of flowers, friends are asked to please give generously to the Pennsylvania State Police Troop “P” Camp Cadet Fund.
A Mass of Christian Burial will be held at 10 a.m. Monday in St. Cecilia Church of St. Barbara Parish, 1700 Wyoming Ave., Exeter, following a brief rant of how the government screwed up all of the Bugs Bunny cartoons trying to censor violence. This will be presented by his attorney, Bret Zankel, Esq. Friends may call from 9 to 10 a.m. Monday in the church.
McGroarty leaves behind a thought for all to ponder, given years of gathering wisdom from different religions and deep study of the Greek philosophers: “It costs nothing to be nice” and “Never stick a steak knife in an electrical outlet.”
Arrangements by the Metcalfe-Shaver-Kopcza Funeral Home Inc., 504 Wyoming Ave., Wyoming.
Read bad literature as well. It’s going to expose you to different types of mistakes a writer must avoid.

I interact with different content writers – experienced and the aspiring ones. A large crowd of want-to-be content writers love writing but they don’t want to read. And the most common excuse I’ve encountered is that they don’t have time. Well, if don’t have time to read, you don’t have the time (or the tools) to write. No. I didn’t say that. It was Stephen King.

4. Can you speak to the paper Word Doc?

writing

Do you speak to the blank Word Doc as if it’s the reader? Conversational style of writing is engaging, grabs the reader’s attention, makes them want to read on, and last but not the least, is the most popular form of web writing.

writingIt’s a snapshot of the one of the most shared articles on content marketing. It’s titled The Ideal Length for All Online Content. It’s conversational, tight, simple, & grabs your attention immediately. There’s a lot of data that you need to grasp but everything’s presented so well that you feel you’re breezing through all the numbers and charts. You can read the full article here.

The introduction written in first person narrative draws you in. Every writer can relate to the introduction – how much writing is too much.

5. Can you differentiate between a right & wrong word?

At XYZ Broker, we offer brokerage products & services to assist importers

dwelling from all types of industries.

 

Dwelling? Mosquitoes dwell, importers don’t. Simple. Words are the building blocks of your copy. Right words help you express, whatever you want to (ideas, message, information), in a clear & concise manner. They help you strike a chord with your readers.

David-Ogilvy-Dove-Ad

Did you notice the word Darling? David Ogilvy didn’t use it for no reason. He wrote in his book

I used the word darling in the headline for this ad because a psychologist had tested hundreds of words for their emotional impact & darling had come out top.

Wrong words confuse readers. And on web confusion means lethal. It scares away readers. Again quoting Tony Haile of Chartbeat you’ve only 15 seconds to capture your reader’s attention. So, what do you think you should do in those 15 seconds – help or confuse them?

Attention – Be aware of these commonly misused words. They can ruin your copy:

            1. Affect/effect
            2. Complement/compliment
            3. Irregardless
            4. Over/more
            5. Their/there
            6. From/form
            7. Literally
            8. Ultimate
            9. Ironic
            10. Criteria/criterion
            11. Adverse/averse
            12. Insure/ensure
            13. Fewer/lesser
            14. It’s/its
            15. Principal/principle
            16. Insure/ensure
            17. Who’s/whose
            18. You’re/your
            19. Lets/let’s
            20. Farther/further
            21. Me/I
            22. Decimate/devastate
            23. Dwell/belong
            24. Bring/take
            25. Into/ in to
            26. Who/who
            27. Invitation/invite
            28. Cope up with/ cope with
            29. Outside of/ outside
            30. Each other/ one another
            31. Actually
            32. Stationary/stationery

Have something more to add? Post it on the comments sections. I’ll add it to the list.

Masala & Malaria Win Nobel Prize

It’s Malala, Masala or Malaria? Wait! What’s the name of that Pakistani girl who won the Nobel Peace Prize this year? The name is Malala. Malala Yousafzai. But thanks to auto correct different versions (some of them unbelievably funny) are doing the rounds on social media.

malaria naomi campbell

 

The super model fell prey to auto correct (or not? that’s for people to guess) when she congratulated Malaria (Oops! Malala) on her Twitter and Instagram accounts. Minutes after she posted the message the Tweeps started what they do the best!

Some funny Malaria & Naomi Campbell Tweets

 

Naomi Campbell malaria

naomi malarianaomi

 

She tagged @malaria in her Instagram post 😀 Well, that’s quite an awareness campaign on Malaria that Ms Campbell promoted on social media. Someone, even tweeted

Suzanne AzzOOOOOO! ?@TheAzzo Oct 10
Malaria is now trending in London. Naomi Campbell is going to start a mosquito-related panic. 

Back in India we saw Jackie Bhagnani ( who Jackie Bhagnani? Arey that actor in Youngistan. What Youngistan? Ok.Whatever!) congratulating Masala for the Nobel Peace Prize.

jackie bhagnani malala

 

Just one more thing – It’s not called Noble Prize! It’s Nobel Prize named after Alfred Nobel. To get a Nobel you’ve to do something noble. That’s it from me for today. GN.

 

Flipkart Big Billion Day Sale Memes & Funny Tweets

Flipkart’s Billion Dollar Sale Day wasn’t a happy day for the e-retailer. Firstly many customers couldn’t log in; others couldn’t book the products they wanted; many discovered that the items on sale were priced higher than what Amazon and Snapdeal are offering. And to add to the woes of the customers the site crashed many times.

Here’re the funniest memes and tweets doing the rounds after the Flipkart’s big billion dollar sale fiasco.

Flipkart Big Billion Day Sale Memes & Funny Tweets

Flipkart funny

flipkart funny

flipkart funny

flipkart funny

flipkart funny

flipkart funnyflipkart funny

flipkart-memeflipkart funny

 

 

 

 

 

World’s Longest English Sentence

The longest sentence in literature (The 1983 Guinness Book of World Records) is from the novel Absalom, Absalom by William Faulkner. It’s of 1289 words!

Just exactly like Father if Father had known as much about it the night before I went out there as he did the day after I came back thinking Mad impotent old man who realised at last that there must be some limit even to the capabilities of a demon for doing harm, who must have seen his situation as that of the show girl, the pony, who realises that the principal tune she prances to comes not from horn and fiddle and drum but from a clock and calendar, must have seen himself as the old wornout cannon which realises that it can deliver just one more fierce shot and crumble to dust in its own furious blast and recoil, who looked about upon the scene which was still within his scope and compass and saw son gone, vanished, more insuperable to him now than if the son were dead since now (if the son still lived) his name would be different and those to call him by it strangers and whatever dragon’s outcropping of Sutpen blood the son might sow on the body of whatever strange woman would therefore carry on the tradition, accomplish the hereditary evil and harm under another name and upon and among people who will never have heard the right one; daughter doomed to spinsterhood who had chosen spinsterhood already before there was anyone named Charles Bon since the aunt who came to succor her in bereavement and sorrow found neither but instead that calm absolutely impenetrable face between a homespun dress and sunbonnet seen before a closed door and again in a cloudy swirl of chickens while Jones was building the coffin and which she wore during the next year while the aunt lived there and the three women wove their own garments and raised their own food and cut the wood they cooked it with (excusing what help they had from Jones who lived with his granddaughter in the abandoned fishing camp with its collapsing roof and rotting porch against which the rusty scythe which Sutpen was to lend him, make him borrow to cut away the weeds from the door-and at last forced him to use though not to cut weeds, at least not vegetable weeds -would lean for two years) and wore still after the aunt’s indignation had swept her back to town to live on stolen garden truck and out o f anonymous baskets left on her front steps at night, the three of them, the two daughters negro and white and the aunt twelve miles away watching from her distance as the two daughters watched from theirs the old demon, the ancient varicose and despairing Faustus fling his final main now with the Creditor’s hand already on his shoulder, running his little country store now for his bread and meat, haggling tediously over nickels and dimes with rapacious and poverty-stricken whites and negroes, who at one time could have galloped for ten miles in any direction without crossing his own boundary, using out of his meagre stock the cheap ribbons and beads and the stale violently-colored candy with which even an old man can seduce a fifteen-year-old country girl, to ruin the granddaughter o f his partner, this Jones-this gangling malaria-ridden white man whom he had given permission fourteen years ago to squat in the abandoned fishing camp with the year-old grandchild-Jones, partner porter and clerk who at the demon’s command removed with his own hand (and maybe delivered too) from the showcase the candy beads and ribbons, measured the very cloth from which Judith (who had not been bereaved and did not mourn) helped the granddaughter to fashion a dress to walk past the lounging men in, the side-looking and the tongues, until her increasing belly taught her embarrassment-or perhaps fear;-Jones who before ’61 had not even been allowed to approach the front of the house and who during the next four years got no nearer than the kitchen door and that only when he brought the game and fish and vegetables on which the seducer-to-be’s wife and daughter (and Clytie too, the one remaining servant, negro, the one who would forbid him to pass the kitchen door with what he brought) depended on to keep life in them, but who now entered the house itself on the (quite frequent now) afternoons when the demon would suddenly curse the store empty of customers and lock the door and repair to the rear and in the same tone in which he used to address his orderly or even his house servants when he had them (and in which he doubtless ordered Jones to fetch from the showcase the ribbons and beads and candy) direct Jones to fetch the jug, the two of them (and Jones even sitting now who in the old days, the old dead Sunday afternoons of monotonous peace which they spent beneath the scuppernong arbor in the back yard, the demon lying in the hammock while Jones squatted against a post, rising from time to time to pour for the demon from the demijohn and the bucket of spring water which he had fetched from the spring more than a mile away then squatting again, chortling and chuckling and saying `Sho, Mister Tawm’ each time the demon paused)-the two of them drinking turn and turn about from the jug and the demon not lying down now nor even sitting but reaching after the third or second drink that old man’s state of impotent and furious undefeat in which he would rise, swaying and plunging and shouting for his horse and pistols to ride single-handed into Washington and shoot Lincoln (a year or so too late here) and Sherman both, shouting, ‘Kill them! Shoot them down like the dogs they are!’ and Jones: ‘Sho, Kernel; sho now’ and catching him as he fell and commandeering the first passing wagon to take him to the house and carry him up the front steps and through the paintless formal door beneath its fanlight imported pane by pane from Europe which Judith held open for him to enter with no change, no alteration in that calm frozen face which she had worn for four years now, and on up the stairs and into the bedroom and put him to bed like a baby and then lie down himself on the floor beside the bed though not to sleep since before dawn the man on the bed would stir and groan and Jones would say, ‘flyer I am, Kernel. Hit’s all right. They aint whupped us yit, air they?’ this Jones who after the demon rode away with the regiment when the granddaughter was only eight years old would tell people that he ‘was lookin after Major’s place and niggers’ even before they had time to ask him why he was not with the troops and perhaps in time came to believe the lie himself, who was among the first to greet the demon when he returned, to meet him at the gate and say, ‘Well, Kernel, they kilt us but they aint whupped us yit, air they?’ who even worked, labored, sweat at the demon’s behest during that first furious period while the demon believed he could restore by sheer indomitable willing the Sutpen’s Hundred which he remembered and had lost, labored with no hope of pay or reward who must have seen long before the demon did (or would admit it) that the task was hopeless-blind Jones who apparently saw still in that furious lecherous wreck the old fine figure of the man who once galloped on the black thoroughbred about that domain two boundaries of which the eye could not see from any point.

Did you just read that entire sentence?

surprise

 

(img source – popsugar)

What They Said in 2013? Memorable Quotes

1 Don’t eat chowmein, it leads to rape.

Here’s the topper. Don’t eat chowmein, it leads to rape. Well, this one comes from Jitender Chhatar, a Khaap Panchayat leader who when asked about the reasons for growing incidents of rapes in Haryana blamed it on chowmein!  “To my understanding, consumption of fast food contributes to such incidents. Chowmein leads to hormonal imbalance evoking an urge to indulge in such acts.”


(img source- biharprabha)

2) Dalits need Jupiter’s escape velocity for success.

“The escape velocity for earth is 11.2 km/sec while that of Jupiter is 60 km/sec. In India we have the concept of caste. There is an escape velocity here also. For a Dalit to achieve success the escape velocity required is that of Jupiter. More effort is needed.”  These were Rahul Gandhi’s thoughts on Dalit empowerment.


(img source – outlookindia)

3 If you can’t prevent rape, you enjoy it.

This shocker comes from none other than Central Bureau of Investigation chief Ranjit Sinha during a conference about illegal sports betting and the need to legalize gambling.


(img source – indianexpress)

4 I must do the penance that lacerates me. I am therefore offering to recuse myself from the editorship of Tehelka, and from the Tehelka office, for the next six months.

This heavy-worded email from Tarun Tejpal of Tehelka comes after he was accused of sexually assaulting a junior journalist at Tehelka. Here his highness his deciding his punishment for the assault. Well, there’s something called law of the land, he forgot that for a  while, I think!


(img source – newskarnatka)

5 I’m a virgin and I’m saving myself for my future wife.


(img source – sportalink)

6 ‘Dhoom’ is my film and I am the hero.

Abhishek Bachchan likes to believe that Dhoom is his film. And we’re like Okkkk.

7 “Dr Bharti is not only physically stout, but she is like a roadroller that can crush every problem coming her way”.

Jairam Ramesh called a stout lady doctor a ‘roadroller’ at the inauguration of an eye camp. He said this in Hindi “‘Dr Bharti dekhne me bhi kuch tagdi hain aur kaam bhi aisa karti hain road roller ki maafik’). Well he didn’t stop there. The politician added that he “sympathized with her husband ( who is also an eye specialist) and he should be awarded Padma Vibhushan.”


(img source – newindianexpress)

8 “Even today in Mumbai city, I can have a full meal at Rs.12. No no, not vada paav. So much of rice, daal sambhar and with that some vegetables are also mixed.”

Raj Babbar eats a full meal at Rs 12! Quite indigestible…no not the meal but the comment. Well, the actor turned politician had to apologize for his comments.


(img source – change.org)

9 “He has been fasting for the last 55 days. If there is no water in the dam, how can we release it? Should we urinate into it? If there is no water to drink, even urination is not possible”.

Ajit Pawar, deputy chief minister of Maharashtra,  made this insensitive remark mocking a farmer from a drought-hit  area in Solapur. The farmer was on a hunger strike in Mumbai demanding more water.


(img source – ibn)

10 I don’t watch Hindi Films.

Kareena doesn’t watch Hindi Films. And she adds ” even Saif doesn’t watch Hindi films”. Well, after movies like Bullet Raja and Gori Tere Pyaar Mein – one filmy couple who must watch Hindi films every Friday is Saifina!


( img source – hindustantimes)

Hummingbird Kills SEO?

The answer to the question I asked in the title is NO. But what it has done is made life easier for serious website content creators.  I’ve dealt with quite a number of website owners and SEO guys in the past 8 years. And based on my experience they fall in either of 2 categories –

1)      Think content as an asset not as a liability. Spend considerable amount of time in getting the correct requirement + information on which the content would be based. Mapping the structure of the content, content testing, and ensuring that the team is following the correct writing style. Last but not the least – value serious content creators.

Or

2)      Think website content as a dispensable and not requiring much thought thing. The only thing writer needs to do is insert the keyword and check its density. No focus on getting the information, writing style, grammar or content structure correct. I remember one of my friends whining about writing for a client who provided ac installation services but the requirement sent to her also had the keyword floor heating services. The reason was search for the particular keyword was high and it didn’t matter whether the client provided floor heating services or not. Her SEO manager wanted increase in website traffic!

Now, how hummingbird update affects you? If you’re in category 1 then don’t copy what guys at category 2 are doing. Continue focusing on good content and help the writing team come up with meaningful, relevant and unique web copies.

If you fall in category 2 then you’re in for some ‘thrilling’ time.  The signals were already there but sadly you didn’t notice – the Penguin, Panda updates hinted Google’s intention of becoming human! Google said that Hummingbird is paying more attention to each word in a query, ensuring that the whole query — the whole sentence or conversation or meaning — is taken into account, rather than particular words. The goal is that pages matching the meaning do better, rather than pages matching just a few words. So, if you were just focusing on keywords in the article and not focusing on content then it’s high time you changed your website content creation strategy.

Now the question comes – how to develop an effective website content strategy? There’s no one-size-fits-all answer to this. In this post I’ll give an insight into how website content strategies are designed at TechShu

Quality website content is a mix of –

  • Relevant and right information
  • Right SEO
  • Right grammar and
  • Right structure.

Which is why at TechShu, content writing doesn’t work as a silo department.

 

  • We’ve a team of  topic experts ( who do R&D and help the content engineers gather factually correct, updated and relevant information).
  • So, what do content engineers do? They transform the information into a coherent, gramatically correct,  and informative copy. Depending on the business/ product, the copies can be conversational  ( you and me), imaginative ( imagining a situation and then talking about how the product/service can help the readers )  or plain ( it directly talks about the business, provides facts and data).  Our copies are creative but written in plain English.  Note – We love reading Lawrence and Virginia Woolf though!!
  • The web copy then goes to the marketing experts. Let’s face it search engines still depend on some content parameters like SEO structure, proper interlinking of pages etc. Note – we’ve consciously avoided training our engineers on SEO  nitty-gritty.
  • The copy then goes to the content editors. At Techshu we call them structure experts. Apart from checking punctuation, spelling, grammar, and usage, they ensure that the copy is beautifully structured , honest and user-friendly one.

Share  your views on creating good web copies.

 

Women, stop hating other women

It was a lovely spring afternoon; the afternoon sun was shining down on the living room wrapped in pale green tones. They were sipping Grape and Lime Mojito and talking about how a certain Mrs M did a great job in bringing to fore the issue of women safety in her popular column. To which Mrs M delightfully replied “ Oh! Yeah…that’s an issue that’s very close to my heart. After all, I am a woman and I feel for every woman who has suffered due to not- enough safety measures.” After taking a short breath she continued “Do you know I saw Mrs N’s younger daughter in a short red skirt hanging out with her friends? How does she allow her daughter to wear such dresses when there’s a predator lurking in every corner of the city?

This is where I hear the record scratch! Wait, what? These are women who talk about women’s safety and women emancipation but belong to that school of thought which believes that when a woman does something “wrong” ( the definition of wrong varies from wearing short skirts in a pub to leaving office at 3 am by herself) she has to be punished and she can’t complain about it. I know I am going to receive some flak from the feminists but I really have to say this – before we start expecting men to respect women, women should have respect for other women.

After the Delhi rape case there were many women who suggested helpful tips for women to protect themselves like not going out with strangers, going home straight from college or school. I don’t know why someone didn’t come up with a set of steps men can take to prevent sexual violence. I am glad that someone in Australia did it. Check the booklet.

Majority of women in India are happy to accept that they are second class citizens. They happily accept that they don’t deserve the best; in fact they are content with the leftovers. And the sad part is they encourage such attitude! It’s not an exaggeration because it happens – at breakfast table, the mother serves fresh parathas to her son whereas the daughter has the yesterday’s leftover food. The son scores 60% in his exams and the mother distributes sweets in the neighborhood; the daughter scores 90% here’s what the mother has to say “kya kar legi itna marks lakar…shaadi ke bad to khana hi banana hay” (What will she do with 90%? After marriage she has to spend her time in the kitchen). Why still most women (even the educated ones, coming from well-to-do families) can’t raise their daughters as human beings ( I didn’t say sons purposefully here)? Why can’t mothers raise their daughters with a sense of entitlement? Even today in most households in India, a mother will get a shock of her life if she hears her daughter asking the son of the family to go to kitchen and prepare tea for her. Yes, making tea is women’s work and giving the orders to prepare tea is men’s work. Simple, isn’t it? No it’s not simple; it’s called transmitting misogynistic values. It’s deeply rooted in our culture and will take time to change. But we have to begin somewhere.

Why can’t we as women – teach our daughters to respect themselves; and tell them they deserve every bit of happiness in this world. And teach our sons to respect women. Tell them that there’s nothing called “masculine privilege”. Doing housework won’t make them lesser mortals. Why can’t we as women think twice before blaming a woman. I still remember stories ( sadly most of them were written by women) on how Smriti Irani was a home wrecker, how she snatched her best friend’s husband, how can the most ideal telly bahu Tulsi turn into a big time bitch…  Yes, everything was Smriti’s doing and the husband was an idiot, who just watched and did nothing. I am no one to comment on someone’s personal life, but hey morally upright ladies when something of this sort happens, it’s not just the woman’s fault, OK?

Bottomline – until and unless women start respecting other women there’s no way that women emancipation can be a reality. It’s always going to remain a far-fetched dream.

 

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